Glossar

A/B-Testing

Above the Fold

Answer Engine Optimization (AEO)

B2B-Leadgenerierung

B2B-Webdesign

Backlink

Bounce Rate

Call-to-Action (CTA)

Click-Through-Rate (CTR)

CMS (Content Management System)

Conversion Rate

Conversion Rate Optimization (CRO)

Cookie-Banner (Consent Mode)

Copywriting (Werbetexten)

Core Web Vitals

Cost-per-Click (CPC)

Crawling & Indexierung

Customer Acquisition Cost (CAC)

Customer Journey (Kundenreise)

Customer Lifetime Value (CLV)

Entity (Entität in der Suche)

Exit-Intent

Featured Snippet (Hervorgehobenes Snippet)

Figma (Design-Prototyping)

Funnel (Verkaufstrichter)

Generative Engine Optimization (GEO)

Heatmap

Hero-Sektion

Inbound Marketing

Keyword

KI-Suche (AI Search)

Knowledge Graph

KPI (Key Performance Indicator)

Landingpage

Lead

Lead-Magnet

Long-Tail-Keyword

Meta-Title & Meta-Description

Micro-Conversion

Mobile First

Natural Language Processing (NLP)

Neuro-Design

Offpage-Optimierung

Onpage-Optimierung

Outbound Marketing

Page Speed (Ladezeit)

Pain Point (Schmerzpunkt)

RAG (Retrieval-Augmented Generation)

Responsive Design

Retainer (Wartungsvertrag)

Retargeting

ROI (Return on Investment)

Schema Markup / Strukturierte Daten

Semantische Suche

SERP (Search Engine Result Page)

Sitemap

Social Proof (Sozialer Beweis)

Suchintention (Search Intent)

Touchpoint (Berührungspunkt)

Tracking & Web Analytics

Tracking-Pixel & Conversion API

Traffic

Trust Elements (Vertrauenssignale)

Usability (Nutzerfreundlichkeit)

User Experience (UX)

User Interface (UI)

Value Proposition (Nutzenversprechen)

Verkaufspsychologie

Voice Search (Sprachsuche)

Web-Forensik (Website-Audit)

Website-Relaunch

White Space (Weißraum)

Wireframe

Zero-Click-Search (Null-Klick-Suche)